Tuesday, February 23, 2010

Doll Eyes

This is where Lady Gaga probably got her Eye inspiring look. From Fly Cards Russia.


Monday, February 22, 2010

Hello from Peru!

Gonzalo Perez, Gerente General of Go Card Peru sent us this photo of their team and our postcards. How we wish it is as easy to go there as our YOCards!








Check out www.gocardperu.com

Sunday, February 21, 2010

The Postcard by Jacques Derrida 1979



From the father of Deconstruction, J.D. -

You were reading a somewhat retro loveletter, the last in history. But you have not yet received it. Yes, its lack or excess of address prepares it to fall into all hands: a post card, an open letter in which the secret appears, but indecipherably.

What does a post card want to say to you? On what conditions is it possible? Its destination traverses you, you no longer know who you are. At the very instant when from its address it interpellates, you, uniquely you, instead of reaching you it divides you or sets you aside, occasionally overlooks you. And you love and you do not love, it makes of you what you wish, it takes you, it leaves you, it gives you.

On the other side of the card, look, a proposition is made to you, S and p, Socrates and plato. For once the former seems to write, and with his other hand he is even scratching. But what is Plato doing with his outstretched finger in his back? While you occupy yourself with turning it around in every direction, it is the picture that turns you around like a letter, in advance it deciphers you, it preoccupies space, it procures your words and gestures, all the bodies that you believe you invent in order to determine its outline. You find yourself, you, yourself, on its path.

The thick support of the card, a book heavy and light, is also the specter of this scene, the analysis between Socrates and Plato, on the program of several others. Like the soothsayer, a "fortune-telling book" watches over and speculates on that-which-must-happen, on what it indeed might mean to happen, to arrive, to have to happen or arrive, to let or to make happen or arrive, to destine, to address, to send, to legate, to inherit, etc., if it all still signifies, between here and there, the near and the far, da und fort, the one or the other.

You situate the subject of the book: between the posts and the analytic movement, the pleasure principle and the history of telecommunications, the post card and the purloined letter, in a word the transference from Socrates to Freud, and beyond. This satire of epistolary literature had to be farci, stuffed with addresses, postal codes, crypted missives, anonymous letters, all of it confided to so many modes, genres, and tones. In it I also abuse dates, signatures, titles or references, language itself.

Thursday, February 18, 2010

PHD Madness with YOCard

Puto presentation with the men and women of PHD. We presented ideas, executions and the world in and beyond freecard advertisng!



What's Up in the USA


Go Card Rack Display

Wednesday, February 17, 2010

Our Favorite Pictures of the Month

As you know, we go around all the time to check on YOCards and take photos as evidence of what's up and about. So this month, we have these 2 cutesy pictures from Res Toe Run in Glorietta and Elbow Room in Metrowalk to share.


Tuesday, February 16, 2010

AD Speak 2010 HD Sharper Ideas. Clearer Values

A student convention on values advertising.






2009 CNN Hero Efren Penaflorida at Ad Speak

Monday, February 8, 2010

Out Now

Head to Head with Fashion 21

Give me Away

ASAP Mixer ongoing right now.