The Medium and The Message

by Yonina Chan for Manila Bulletin

Fun designs and the freebie element make freecards a great way to learn about new products

As consumers veer away from the hard sell of many a marketing campaign, viral advertising seems to have gained greater ground, whether in the form of popular “underground” media releases online, guerilla campaigns, or subtle, tangible and altogether engaging freecards.

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God

Our Super-Intern, CJ, found these freecards online. We'll look for the link and post is here soon.

Spot the Librarian

So we love doing dress ups. This was a Labor Day tribute and a team building thing. We had our first ever YOCard Memory Game session where you flip cards to find pairs of and guess who won.... Danny the Magician!

Anywhoo, it was a blast and we'll miss Dimple the Grocer Lady on the far left. We hope she enjoyed her presentation experience with us.


P.S. I was having a major Bo Bice moment.

Go Card

Love this Go Card H&M Series we found in the States! When are they coming over to Manila?!

My Story in Lomography

YOCard heads down to Team Manila to check out their latest exhibit and it was inspiring.


Lomomanila's Bong and Lomo Embassy's Jeanger
Caliph giving a good spin on the house
Entry winner - Everywhere We Shoot!

photos taken by EJ & RJ

The Verdict is In

Three cheers for YOCard's 1st baby step! Click the links for reviews:

http://beybi-gurl.blogspot.com/2008/04/yo-card-new-way-to-advertise.html
http://www.spot.ph/spot_featured/101/Redefining-the-Postcard
http://www.fullybookedonline.com/fb_bookerazzi.asp
http://myclotheshanger.blogspot.com/2008/03/best-things-in-life-arefree.html
http://projectmanila.com/blog/?p=118

Astounding Facts about Earth Today...

CURRENT POPULATION ON EARTH

6,600,000,000 and counting...

NUMBER OF CARS PRODUCED THIS YEAR

14,000,000 and counting...

CARBON DIOXIDE EMISSION THIS YEAR (METRIC TONS)

6,200,000,000 and still emitting...

NUMBER OF TREES PLANTED THIS YEAR

More than 1 billion and hoping to increase!

Earth Month Tribute

This month, Inksurge and YOCard collaborate to come out with a bookmark design to pay homage to raising awareness about saving Mommy Earth. You'll be surprised to find out about such alarming figures.


Visit http://www.inksurge.com/ and check out their cool designs and merchandise.

Freecard Haven

Always wondered what the postcard culture is like abroad. On our recent trip to the States' West Coast, we saw a feast of postcard buffet in record stores, boutiques and even a donut shop. They are placed from shop window sills to an all out free-for-all rack.

Amoeba Records, L.A.

Free Postcards, Free mags!

A Kooky looking boutique that sell art pieces and vintage clothes

Hot Cookie @ Castro District, San Francisco

YOCard @ NAIA

Taking a sneak peak at the DOT booth inside NAIA has been in our agenda since last year (due to high security, we couldn't display the cards personally). At last, we were able to snap a photo there.